CULTIVATE YOUR COFFEE CURIOSITY

At Starbucks, coffee is at the core of everything we do. There is something about that little coffee bean that draws us in and inspires us to learn more about the world of coffee.

VIDEO LIBRARY

Bring the sights and sounds from the world of coffee to life. Hear from Starbucks experts, follow the journey of a coffee bean from seed to cup and meet the many people who bring the coffee industry to life. Explore accompanying video discussion guides to take your knowledge deeper.

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Experiencing Flavor in Coffee (3:40)

Meet coffee developer, Brittany Zeller, and explore various flavors found in coffee and how flavor shapes our coffee experience.

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Experiencing Flavor in Coffee (3:40)

Meet coffee developer, Brittany Zeller, and explore various flavors found in coffee and how flavor shapes our coffee experience.

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Developing Cold Coffees (2:54)

Meet coffee developer, Sergio Alvarez, and learn the process for creating cold coffees at Starbucks.

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Committed to 100% Ethical Coffee Sourcing (2:18)

Meet Elliot Bentzen, Starbucks Coffee Buyer, and learn about our commitment to ethical coffee sourcing.

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Sisters in Coffee (3:00)

Meet Ye Ping, the leader of Tianyu Coffee Cooperative in Yunnan, China and her community of female coffee farmers who empower the Wa women to take ownership of their careers and produce delicious coffee.

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Meet our FSC Partners: Africa (3:47)

Meet the Starbucks Farmers Support Center partners in Africa who support over 115,000 farmers in Rwanda, Burundi, Congo, Uganda, Zambia, Kenya, Tanzania and Ethiopia.

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Meet our FSC Partners: Asia/Pacific (2:35)

Meet the Starbucks Farmers Support Center partners in Asia/Pacific who support over 70,000 farmers in North Sumatra, Indonesia and Yunnan, China.

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Meet our Farmer Support Center Partners: Latin America (5:37)

Meet the Starbucks Farmers Support Center agronomists and quality specialists from Mexico, Guatemala, Colombia, Costa Rica, and Brazil who support over 129,000 coffee producers in the new video with a corresponding discussion guide.

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Coffee and Climate (5:08)

Take a journey through the coffee farms of Chiapas, Mexico, tracing the efforts of Starbucks and Conservation International to combat the devastating effects of climate change on the coffee production in the region and to grow coffee that is doing good.

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Women & Coffee (5:05)

Travel to Rwanda and hear from women who have critical roles in the coffee supply chain and sustainability.

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C.A.F.E. Practices in Action (4:05)

Learn about the Starbucks ethical sourcing standards, the cornerstone of our commitment to 100% ethical sourcing

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Sights & Sounds of Roasting (2:35)

Go on a journey through the roasting process.

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Journey of the Bean: (2:42)

Meet the people and the work behind our coffees.

STARBUCKS COFFEE ACADEMY PODCASTS

At Starbucks, tasting and sharing coffee is a daily ritual. Grab your favorite headphones and follow along as you taste with Starbucks experts. In four simple steps—smell, slurp, locate and describe—you will learn the rich and complex flavors of our coffees and the stories that inspired them.

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Coffee Talk: Aged Sumatra

Aged Sumatra coffee is a critical component in Starbucks blends, especially Christmas Blend. Join Andrew Linnemann, vp Starbucks global coffee, and Dave Olsen, the first leader of global coffee at Starbucks, as they share their knowledge and love for Aged Sumatra coffee. Learn the history of Aged Coffee, how the aging process works, and what makes the coffee so special.

COFFEE TASTINGS

THE WORLD OF COFFEE

COFFEE TASTINGS

The Four Tasting Steps

Learn the four tasting steps—smell, slurp, locate and describe—to discover the rich and complex flavors in your cup. Follow along with your own cup of Starbucks Veranda Blend.

Brew Method Comparison

From Coffee Press and Pour-Over to Cold Brew and Iced Coffee, brew method influences the tasting characteristics of a coffee. Taste along with us by brewing Starbucks Siren’s Blend two (or more!) different ways.

Comparing and Contrasting Coffees

Struggling to find a description beyond “coffee-flavored”? Comparing and contrasting two coffees is a great way to distinguish the aroma, acidity, body and flavor of each. Follow along with Starbucks Blonde Espresso and Starbucks Espresso.

Reserve Roastery Blends

Join Leslie Wolford, coffee development, as she shares the of stories behind Pantheon Blend, Gravitas Blend and Paradeisi Blend—three Starbucks Reserve Roastery exclusive blends. Follow along with a cup of your favorite Starbucks coffee blend.

Starbucks Roast Categories

Through time, temperature, and artistry, Starbucks Master Roasters unlock the potential inside each coffee bean. Explore the three Starbucks roast categories with Starbucks Veranda Blend, Pike Place Roast, and Caffe Verona.

The Story of Siren’s Blend

Join Mary Mayorquin, coffee development, as she shares the story behind Starbucks Siren’s Blend, one of our newest blends. Brew up a cup of this versatile, treasured coffee and follow along as we taste together.

Coffee and Chocolate Pairings

Pairing coffee and chocolate is a great way to develop your palate. Join Sergio Alvarez, coffee development, as he pairs Starbucks Caffe Verona with dark and milk chocolate.

Espresso Roast: A Closer Look

Starbucks Espresso Roast has been the heart of our hand-crafted espresso beverages since 1974. Join Grab a cup of Starbucks Espresso Roast and taste along with Ann-Marie Kurtz as she shares the story of this timeless blend.

THE WORLD OF COFFEE

Coffee Talk: Aged Sumatra

Aged Sumatra coffee is a critical component in Starbucks blends, especially Christmas Blend. Join Andrew Linnemann, vp Starbucks global coffee, and Dave Olsen, the first leader of global coffee at Starbucks, as they share their knowledge and love for Aged Sumatra coffee. Learn the history of Aged Coffee, how the aging process works, and what makes the coffee so special.

Exploring Latin America

Coffee from Latin American is known for having a crisp acidity and flavors of nuts, cocoa and soft spice. Grab a cup of Starbucks Veranda Blend and join Rebekah Frye as she explores the Latin America coffee growing region.

Exploring Asia-Pacific

Coffee from Asia-Pacific is known for its syrupy smooth mouthfeel and herbal, earthy flavors. Grab a cup of Starbucks Komodo Dragon Blend and join Lennon Fediw as he explores the Asia-Pacific coffee growing region.

Digital Coffee Traceability

Traceability.Starbucks.com allows anyone to trace their coffee and explore the stories of some of the people behind those coffee beans. Join Abigail Kroon as she shares her journey with Starbucks Digital Coffee Traceability and how it impacts every member of the coffee supply chain from our coffee producers to Starbucks partners in the store and in the roasting plants.

Exploring Africa

Coffee from Africa is known for a juicy acidity with flavors ranging from delicate florals and citrus to lush berries and spice. Grab a cup of Starbucks Siren’s Blend and join Calvin Blanchette as he explores the Africa-growing region and how Starbucks supports farmers in the region.

Coffee Talk: Puerto Rico

Join Kelly Goodejohn, vp Starbucks global coffee, and Rosie Hons, operations Latin America Caribbean, as they share their connection to the coffee origin of Puerto Rico. Hear how Starbucks worked across the coffee sector to support the revival of the Puerto Rican coffee industry and join us in celebration of our first Starbucks Reserve coffee from Puerto Rico since Hurricane Maria.

ORIGIN MAPS

LATIN AMERICA

New

Nicaragua

PANAMA

BOLIVIA

PERU

MEXICO

BRAZIL

COSTA RICA

COLOMBIA

PUERTO RICO

GUATEMALA

ASIA/PACIFIC

SULAWESI

HAWAI’I

VIETNAM

CHINA

PAPAU NEW GUINEA

INDONESIA: SUMATRA

AFRICA

New

Burundi

Uganda

KENYA

ZAMBIA

ETHIOPIA

TANZANIA

RWANDA

LATIN AMERICA

New

Nicaragua

PANAMA

BOLIVIA

PERU

MEXICO

BRAZIL

COSTA RICA

COLOMBIA

PUERTO RICO

GUATEMALA

ASIA/PACIFIC

SULAWESI

HAWAI’I

VIETNAM

CHINA

PAPAU NEW GUINEA

INDONESIA: SUMATRA

AFRICA

New

Burundi

Uganda

KENYA

ZAMBIA

ETHIOPIA

TANZANIA

RWANDA

BREWING COFFEE AT HOME

Learn tips and tricks to get the most out of your brew with the Starbucks Coffee Academy brew guides.

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CHEMEX® BREWER

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COFFEE PRESS

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COLD BREW

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COFFEE MACHINE

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POUR-OVER

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ICED POUR-OVER

KEEP LEARNING

Visit these websites for more news, stories and information.

Courses

Starbucks.com

The official website of Starbucks. Visit this site to learn more about our coffee, what’s going on in our coffeehouses, our position on social impact, Starbucks rewards, Starbucks stories and more.

Virtual Origin Experience

We invite you to visit Hacienda Alsacia through a new, immersive virtual experience. One of our local tour guides will walk you through the entire coffee-growing process on the farm, from seeds growing in the nursery to enjoying a cup of coffee in the Visitor Center and share how we are working toward the aspiration of a more sustainable future of coffee for all.

Digital Coffee Traceability

Discover where your coffee comes from. Through this digital web app, Starbucks packaged coffee sold at U.S. and Canada stores can be scanned with the help of a smart phone, allowing anyone to digitally trace their coffee and learn more about the region where it is produced, coffee farmers who grow it, where it goes to be processed, roasted and packaged and how it ends up in their hands.

Starbucks Stories

Starbucks Stories brings together three previously separate Starbucks storytelling platforms: Starbucks Channel, Starbucks News and 1912 Pike. You’ll find all your favorite stories from past years and, going forward, new stories reported and created by our team of multiplatform storytellers. You’ll see films, photos, written stories, information graphics, illustrations and maybe even some graphic-novel style stories.

Conservation International

For over 20 years, Conservation International has been on an amazing journey with Starbucks to help us ethically source our coffee around the world. You can learn more about this work and all the other project and partnerships CI has to responsibly and sustainably care for nature and global biodiversity for the well-being of humanity.

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