Starbucks Coffee Academy is our new platform for coffee education. Our modular approach starts with foundational coffee knowledge for anyone just starting their coffee journey. The next levels build on that knowledge and delve deeper into each topic, from farm to cup.
You will learn about all facets of coffee – which is at the core of Starbucks – and explore many stops along the bean to cup journey. Starbucks Coffee Academy focuses on the topics of Origin & Ethical Sourcing, Roast & Blend and Brew & Craft.
Origin and Ethical Sourcing explores the beginning of coffees journey. You will learn where coffee comes from, how it is grown and processed and how Starbucks Ethically sources coffee.
Roast & Blend is focused on coffees journey once it arrives at one of our roasting plants. This topic is focused on everything that happens to coffee before it is shipped to a store: the art and science of roasting and blending.
Brew & Craft is where you explore the many factors that influence brewed coffee, espresso and handcrafted beverages. You will learn how to build your tasting skills, brew a perfect cup of coffee and steam delicious, creamy milk.
Market leaders own the decision of how they will use Starbucks Coffee Academy content in place of the existing Coffee Master Journal moving forward. All current Coffee Masters will keep their certifications and black aprons.